If you run a home-based business, you might be wondering how you can appear on Google when people search for your services. The good news is that Google Business Profile (formerly Google My Business) allows home-based businesses to register and be discovered – without the need for a shopfront or office.
Here’s a step-by-step guide to setting up your profile the right way.
1. Go to Google Business Profile Manager
Start by visiting Google Business Profile Manager. Sign in with your Google account (preferably the one you use for your business).
2. Enter Your Business Name
Type in your business name. If it doesn’t appear in the dropdown, select “Add your business to Google.”
Use your real business name as it’s known to customers.
Avoid adding keywords or locations (e.g., don’t write “Plumber Sydney – 24/7”). This could get your profile suspended.
3. Choose a Business Category
Select the category that best describes your business. For example:
“Cleaning Service”
“Web Designer”
“Home Renovation Contractor”
This helps Google match you with relevant searches.
4. Select “No” When Asked About a Location Customers Can Visit
Since you work from home, you’ll want to hide your home address. Google will ask if you want to add a location customers can visit. Select “No.”
5. Add Your Service Areas
Instead of a physical shopfront, you can list the suburbs, cities, or regions you serve. For example:
Perth Metro Area
South West WA
Specific postcodes
This tells Google where your business operates.
6. Enter Your Contact Information
Provide:
Your phone number
Your website (if you have one)
This makes it easy for customers to reach you directly from Google Search or Google Maps.
7. Verify Your Business
Google needs to confirm you’re a legitimate business. Verification methods may include:
Postcard by mail (sent to your home address, but it won’t be shown publicly)
Phone or email (if eligible)
Follow the instructions to complete verification.
8. Optimise Your Profile
Once verified, take time to make your profile stand out:
Add your logo and high-quality images (don’t use your home address in photos).
Write a clear business description.
List your services or products.
Keep your hours of operation accurate.
Final Thoughts
A Google Business Profile is one of the easiest and most effective ways for a home-based business to attract local customers. By following these steps, you can appear on Google Maps and local search results without needing a physical storefront.
If you want to reach more customers online, setting up your profile is the first step – then keeping it active will help your business grow.
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